The digital marketing handbook : a step-by-step guide to creating websites that sell
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書誌事項
The digital marketing handbook : a step-by-step guide to creating websites that sell
Entrepreneur Press, c2018
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Includes index
内容説明・目次
内容説明
What's Your Website's ROI?
Written to help marketers-from the Fortune 1000 to small business owners and solopreneurs-turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.
Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to:
Integrate a digital marketing plan with traditional marketing outreach efforts
Maximize open rates, click-through rates, conversions, and sales
Avoid the most common internet marketing mistakes that cause people to fail online
Build a large and responsive opt-in email list
Master Google AdWords, Facebook Advertising, and other traffic-generating tactics
Drive quality leads to your online and offline storefronts
Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms
Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads
Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.
目次
Introduction
Chapter 1: Choosing Your Online Business Model
Chapter 2: The P = S - E Formula for Maximizing Website ROI
Chapter 3: Marketing Funnels for Consumer Products
Chapter 4: Marketing Funnels for Business-to-Business
Chapter 5: Marketing Funnels for Service Firms
Chapter 6: Driving Traffic to Your Website with Online Marketing
Chapter 7: Driving Traffic to Your Website with Offline Marketing
Chapter 8: Winning with Blogging and Social Media Marketing
Chapter 9: Building Your Opt-In List
Chapter 10: Hub Sites, Landing Pages (Microsites), and Squeeze Pages
Chapter 11: Publishing an Online Newsletter
Chapter 12: Making Sales with Email Marketing
Chapter 13: Auto-Responders and Upsells
Chapter 14: Joint Ventures, Affiliate Marketing, and Licensing
Chapter 15: Membership Sites
Appendix A: Recommended Vendors
Appendix B: Software and Services
Appendix C: Sample Infographic
About the Author
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