Marketing manipulation : a consumer's survival manual

Author(s)

• Kamins, Michael A.

Bibliographic Information

Marketing manipulation : a consumer's survival manual

Michael Kamins

（World Scientific-Now publishers series in business, v. 14）

World Scientific , Now, c2019

Note

Includes index

Details

• NCID: BB27272443
• ISBN:
  • 9789813234703
• LCCN: 2018011140
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore,Hanover, Mass.
• Pages/Volumes: viii, 242 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 381.3/3
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing -- Psychological aspects
• Parent Bibliography ID:
  • BB09894146