CiNii Books - Company culture

Make a difference with company culture Organizations around the world are looking for the "secret sauce" to create strong company cultures-and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman's to succeed. Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you need to consider when making any business decision. Packed with real-world examples and practical approaches to help you build a culture that drives performance, increases bottom line results, and creates brands that people talk about and remember, this is the book you'll want to keep close by as you create your own unique culture. Implement and manage cultural change effectively Apply key principles to achieve organizational goals See how new technologies influence organizations Retain employees and attract new talent With this helpful guide, you'll boost your company's culture in no time!

Table of Contents

Introduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 3 Beyond the Book 3 Where to Go from Here 3 Part 1: Getting Started with Company Culture 5 Chapter 1: Understanding Company Culture 7 Defining Company Culture 8 Approaching Culture as Your Organization's Operating System 9 The Best Company Cultures: Different but Essentially the Same 12 Steering Clear of the Perks Pitfalls 13 Recognizing the Symptoms of an At-risk Culture 14 Chapter 2: Reaping the Benefits of a Healthy Culture 17 Improving Key Business Metrics with Culture 18 Tallying the Cost of Bad Culture 24 Chapter 3: Benchmarking Company Culture 29 Creating and Conducting Your Culture Survey 30 Tracking Culture in Other Ways 41 Part 2: Starting with Yourself 49 Chapter 4: Managing Yourself 51 Getting Yourself on Board 51 People Do Better When You Do Better 53 Becoming Mindful 54 Getting Started with Self-Management 59 Checking Your Beliefs 72 Managing Your Time 78 Chapter 5: Honing Your Leadership Skills 83 Reinventing Leadership for the Modern Workplace 84 Knowing What Great Leaders Do 85 Serving Your People First 87 Managing for Success 88 Coaching for Performance 90 Uncovering the Seven Sins of Toxic Leadership 92 Part 3: Designing Your Culture for Maximum Impact 95 Chapter 6: Maximizing Your Impact with Mission and Vision 97 Clarifying the Difference between Mission and Vision 98 Understanding the Real Purpose of an Organizational Mission 98 Crafting a Clear and Inspirational Mission Statement 101 Bringing Your Mission to Life 107 Looking into Your Future Vision 109 Drafting Your Organizational Vision 110 Sharing Your Vision 113 Living Your Vision 114 Chapter 7: Setting Your House Rules: Values and Behaviors at Work 115 Getting to the Truth about Company Values 116 Finding the Value in Values 117 Defining Your Organizational Values 120 Aligning Values with Desired Behavior 123 Drafting Your Values and Behavior Statement 126 Launching Your Values and Behavior Blueprint 129 Making Your Values Statement Come to Life 130 Chapter 8: Leveraging Your Culture for Inbound Recruiting 133 Understanding Inbound Marketing 134 Updating the Help Wanted Sign 135 Creating Engaging Content 139 Managing Your Employer Brand 145 Giving Your Culture a Home Page 146 Watching Your Competition 150 Employing the Entire Company as Recruiter 151 Curating a Strong Alumni Referral Network 152 Chapter 9: Hiring to Boost Culture 153 Hiring to Improve Culture 154 Fixing the Recruiting Cycle 155 Defining Your Ideal Candidate 156 Writing a Better Job Description 160 Crafting the Candidate Experience 162 Evaluating the Interview Process 163 Making the Offer 169 Avoiding the Most Common Interviewing Mistakes 171 My Favorite Piece of Advice for Hiring 174 Chapter 10: Onboarding New Hires 175 Using Onboarding to Set the Stage 176 Crafting a Vision for Your New Hire Experience 178 Evaluating Your Current Process 180 Combining Vision and Current Practices for Onboarding Success 182 Designing the Buddy System 187 Starting a Culture of Feedback Early 190 Using New Hires to Recruit More Talent 191 Chapter 11: Better Training to Improve Culture 193 Impacting Your Culture 193 Training Is Hard 196 Understanding the Basics of Training 197 Learning about Learning 201 Making Training Successful 202 Creating Better Training Programs 205 Recognizing When It's Time to Upgrade 211 Part 4: Managing Your Culture 213 Chapter 12: Improving Communications 215 Communication Is the Cornerstone of Culture 216 Addressing the Main Issue with Communication 217 Improving Communication 218 Enhancing Staff Meetings 221 Helping Your Team Connect 227 Avoiding Common Communication Pitfalls 230 Chapter 13: Improvising Your Way to a Better Culture 233 Defining Improv 233 Living in a VUCA World 234 Applying Improv to Business 236 Chapter 14: Creating a Feedback-Rich Culture 243 Shifting Culture Using Feedback 243 Understanding the Four Styles of Feedback 245 Crafting a Feedback-Rich Culture 248 Chapter 15: Creating a Culture Pocket in the Org Chart 253 What's a Culture Pocket? 254 Seeing How a Culture Pocket Makes Your Team Shine 255 Shifts, Teams, Locations, and Departments: How to Craft Culture at Any Level 256 Ensuring a Feedback Culture on Your Team 260 Making Time for Your Team to Get Together 261 Chapter 16: Producing an Inclusive and Diverse Place to Work 263 Shifting Culture: Understanding How Diversity and Inclusivity Work Together 264 Appreciating Why Diversity Matters 264 Becoming Aware of the Unaware 266 Changing Behavior Design to Create More Unifying Systems 268 Becoming More Transparent 272 Creating a More Inclusive Culture 274 Making More Inclusive Decisions 278 Part 5: Disrupting Performance Management 281 Chapter 17: Reviewing the Performance Review 283 Hating the Performance Review 284 Loving the Performance Review 287 Recognizing the Goals of an Effective Performance Review System 289 Curating a Better Review Process 291 Increasing Transparency in the Performance Improvement Process 300 Chapter 18: Perfecting the One-on-One for Culture Connections 303 Getting Started with One-on-Ones 304 Envisioning the Ultimate One-on-One for the Employee 306 Asking Better Questions 309 Debugging Your One-on-Ones 312 Supercharging Your One-on-One Platform 315 Chapter 19: Setting Clear Objectives to Boost a Productive Culture 317 Understanding the Link between Objectives and Culture 318 Figuring Out Why Things Don't Get Done 321 Setting Up the Scoreboard 322 Using Objectives and Key Results to Drive Culture 324 Avoiding the Common Mistakes of Organizational Goal Setting 327 Chapter 20: Using Recognition to Reinforce Company Culture 331 Benefiting from Recognition 332 Understanding Real Recognition 332 Creating a Culture of Appreciation 333 Recognizing Milestones 338 Part 6: The Part of Tens 341 Chapter 21: Ten Free Ways to Boost Your Culture 343 Starting a Book Club 343 Adopting a Freaky Friday Day 345 Bringing the Services to Them 346 Codifying Your Culture 346 Teaching What You Know 347 Walking and Talking 347 Celebrating Failure 348 Applauding Diverse Leaders 349 Telling Stories Together 349 Making the Suggestion Box Clear 350 Chapter 22: Ten Ways That Job Applicants Can Read Company Culture 351 Researching Online 353 Recruiting Responses 354 Marking First Impressions 355 Noting Interview Questions 356 Finding the Right Time and Place 356 Investigating the Manager Relationship 357 Talking to Other Employees 357 Learning about Career Growth 358 Talking about Teamwork 358 Uncovering Potential Challenges 359 Index 361

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