Gendering theory in marketing and consumer research

Author(s)

• Arsel, Zeynep
• Eräranta, Kirsi
• Moisander, Johanna

Bibliographic Information

Gendering theory in marketing and consumer research

edited by Zeynep Arsel, Kirsi Eräranta and Johanna Moisander

（Key issues in marketing management）

Routledge, 2017

Note

"Westburn Publishers Ltd"

Includes bibliographical references and index

Details

• NCID: BB27279089
• ISBN:
  • 9781138237087
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 197 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Consumers -- Research
  • LCSH : Sex differences
• Parent Bibliography ID:
  • BB09814136