Historical research in marketing management
著者
書誌事項
Historical research in marketing management
（Key issues in marketing management）
Routledge, 2018, c2016
- : pbk
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注記
"Westburn Publishers Ltd"
"The chapters in this book were originally published in the Journal of marketing management"--P. vii
"First published 2016 by Routledge. First issued in paperback 2018"--T.p. verso
Includes bibliographical references and index
