Historical research in marketing management

Author(s)

• Tadajewski, Mark
• Jones, D. G. Brian (Donald Gordon Brian)

Bibliographic Information

Historical research in marketing management

edited by Mark Tadajewski and D.G. Brian Jones

（Key issues in marketing management）

Routledge, 2018, c2016

• : pbk

Note

"Westburn Publishers Ltd"

"The chapters in this book were originally published in the Journal of marketing management"--P. vii

"First published 2016 by Routledge. First issued in paperback 2018"--T.p. verso

Includes bibliographical references and index

Details

• NCID: BB27290853
• ISBN:
  • 9780367002152
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: ix, 218 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.8009
• Subject Headings:
  • LCSH : Marketing -- History
  • LCSH : Marketing -- Philosophy -- History
• Parent Bibliography ID:
  • BB09814136