Media and communication research methods

著者

書誌事項

Media and communication research methods

Anders Hansen and David Machin

Red Globe Press : Macmillan International Higher Education, 2019

2nd ed

  • : pbk

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注記

First ed.: 2013

Includes bibliographical references (p. 289-306) and indexes

内容説明・目次

内容説明

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

目次

Preface to the second edition 1. Introduction to media and communication research 2. The research process 3. Researching ownership and media policy 4. Ethnography and observational methods 5. Content analysis 6. Critical Discourse Analysis 7. Analysing narratives and discourse schema 8. Analysing photographs and video 9. Survey research 10. Focus group interviewing 11. Managing and analysing communications research data Glossary References Subject index Author/name index.

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