The road to wicked : the marketing and consumption of Oz from L. Frank Baum to Broadway

Author(s)

• Drummond, Kent
• Aronstein, Susan
• Rittenburg, Terri L.

Bibliographic Information

The road to wicked : the marketing and consumption of Oz from L. Frank Baum to Broadway

Kent Drummond, Susan Aronstein, Terri L. Rittenburg

Palgrave Macmillan, c2018

Other Title

The road to wicked : the marketing & consumption of Oz from L. Frank Baum to Broadway

Note

Bibliography: p. 317-330

Details

• NCID: BB27311942
• ISBN:
  • 9783319931050
• LCCN: 2018945490
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xi, 336 p.
• Size: 22 cm
• Classification:
  • DC23 : 791.0698
• Subject Headings:
  • LCSH : Baum, L. Frank (Lyman Frank), 1856-1919. Wizard of Oz
  • LCSH : Baum, L. Frank (Lyman Frank), 1856-1919. Wizard of Oz -- Film adaptations
  • LCSH : Stage adaptations
  • LCSH : Film adaptations
  • LCSH : Performing arts -- Marketing
  • LCSH : Advertising -- Performing arts
  • LCSH : Motion pictures -- Marketing
  • LCSH : Advertising -- Motion pictures