Managing organizational crisis and brand trauma
著者
書誌事項
Managing organizational crisis and brand trauma
Palgrave Macmillan, c2018
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen's tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful.
目次
- Chapter One Organizational Health: The Capacity to Manage Events (and their Downsides) requires an Organizations Steeped in Competent and Capable Individuals Chapter Two: Trauma in Organizations: Triggering Organizational Trauma and the Trauma Model Chapter Three: Brand Trauma Chapter Four: When Trauma isn't a given (When an event that should produce trauma, doesn't) Chapter Five: Measuring brand trauma Chapter Six: Introducing, Re-establishing and Maintaining Order Chapter Seven: Trauma Never goes away
- It Still has to be Managed Chapter 8: Conclusions -- Whether for legal or illegal reasons: Examine results in terms of your Purpose, Performance, and Progress
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