Western European perspectives on the development of public relations : other voices

著者

書誌事項

Western European perspectives on the development of public relations : other voices

edited by Tom Watson, Professor of Public Relations, Faculty of Media & Communication, Bournemouth University

（National perspectives on the development of public relations / series editor, Tom Watson）（Palgrave pivot）

Palgrave Macmillan, 2015

  • hbk

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注記

Includes bibliographical references and index

Summary: "The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic worldwide view of the history of public relations freed from those influences. The series features six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's

収録内容

  • Introduction / Tom Watson
  • Austria / Astrid Spatzier
  • Finland / Elina Melgin
  • France / Bruno Chaudet, Valérie Carayol and Alex Frame
  • Germany / Günter Bentele
  • Greece / Anastasios Theofilou
  • Italy / Toni Muzi Falconi and Fabio Ventoruzzo
  • Netherlands and Belgium / Betteke van Ruler and Anne-Marie Cotton
  • Scandinavia / Larsåke Larsson, Tor Bang, and Finn Frandsen
  • Spain / Natalia Rodríguez-Salcedo and Jordi Xifra
  • United Kingdom / Jacquie L'Etang

内容説明・目次

内容説明

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.

目次

  • Introduction
  • Tom Watson 1. Austria
  • Astrid Spatzier 2. France
  • Bruno Chaudet, Valerie Carayol and Alex Frame 3. Finland
  • Elina Melgin 4. Germany
  • Gunter Bentele 5. Greece
  • Anastasios Theofilou 6. Italy
  • Toni Muzi Falconi and Fabio Ventoruzzo 7. The Netherland
  • Betteke van Ruler and Anne-Marie Cotton 8. Scandinavia
  • Larsake Larsson, Tor Bang, and Finn Frandsen 9. Spain
  • Natalia Rodriguez-Salcedo and Jordi Xifra 10. United Kingdom
  • Jacquie L'Etang

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