Eastern European perspectives on the development of public relations : other voices
著者
書誌事項
Eastern European perspectives on the development of public relations : other voices
(National perspectives on the development of public relations / series editor, Tom Watson)
Palgrave Pivot, Palgrave Macmillian, [2014]
- hbk
大学図書館所蔵 全1件
注記
Includes bibliographical references and index
Summary: "The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences.The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches.Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR
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内容説明・目次
内容説明
目次
- 1. Introduction
- Tom Watson 2. Bulgaria
- Dessislava Boshnakova 3. Croatia
- Ana Tkalac Ver?i? 4. Czech Republic
- Denisa Hejlova 5. Hungary
- Gyoergy Szondi 6. Poland
- Ryszard ?awniczak 7. Romania
- Adela Rogojinaru 8. Russia
- Katerina Tsetsura, Ludmila V. Minaeva and Nadezda Aydaeva 9. Slovenia
- Dejan Ver?i? 10. Ukraine
- Anastasiia Grynko and Katerina Tsetsura
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