CiNii Books - Eastern European perspectives on the development of public relations : other voices

Author(s)

- Watson, Tom

Bibliographic Information

Eastern European perspectives on the development of public relations : other voices

edited by Tom Watson, The Media School, Bournemouth University, UK

（National perspectives on the development of public relations / series editor, Tom Watson）

Palgrave Pivot, Palgrave Macmillian, [2014]

hbk

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Note

Includes bibliographical references and index

Summary: "The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences.The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches.Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR

HTTP:URL=http://www.netread.com/jcusers2/bk1388/244/9781137404244/image/lgcover.9781137404244.jpg Information=Cover image

Description and Table of Contents

Description

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.

Table of Contents

1. Introduction
Tom Watson 2. Bulgaria
Dessislava Boshnakova 3. Croatia
Ana Tkalac Ver?i? 4. Czech Republic
Denisa Hejlova 5. Hungary
Gyoergy Szondi 6. Poland
Ryszard ?awniczak 7. Romania
Adela Rogojinaru 8. Russia
Katerina Tsetsura, Ludmila V. Minaeva and Nadezda Aydaeva 9. Slovenia
Dejan Ver?i? 10. Ukraine
Anastasiia Grynko and Katerina Tsetsura

by "Nielsen BookData"