Perspectives on public relations historiography and historical theorization : other voices

著者

• Watson, Tom

書誌事項

Perspectives on public relations historiography and historical theorization : other voices

edited by Tom Watson

（National perspectives on the development of public relations / series editor, Tom Watson）

Palgrave Macmillan, 2015

• hbk.

注記

Formerly CIP Uk

内容説明・目次

内容説明

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.

目次

• 1. Introduction
• Tom Watson 2. What In The World Is Public Relations?
• Tom Watson 3. Problems Of Public Relations Historiography And Perspectives Of A Functional-Integrative Stratification Model
• Gunter Bentele 4. 'Where The Quiet Work Is Done': Biography In Public Relations
• Margot Opdycke Lamme 5. Where Is Public Relations Historiography? Philosophy Of History, Historiography And Public Relations
• Jacquie L'etang 6. Historiography (And Theory) Of Public Relations History
• Stefan Wehmeier

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB27365668
• ISBN:
  • 9781137404367
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke, Hampshire
• ページ数/冊数: 1 volume
• 大きさ: 23 cm
• 分類:
  • DC23 : 659.209
• 件名:
  • LCSH : Public relations -- History
  • LCSH : Public relations -- Historiography
• 親書誌ID:
  • BB19288109