Middle Eastern and African perspectives on the development of public relations : other voices

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書誌事項

Middle Eastern and African perspectives on the development of public relations : other voices

edited by Tom Watson Professor of Public Relations, The Media School, Bournemouth University

（National perspectives on the development of public relations / series editor, Tom Watson）

Palgrave Macmillan, 2014

  • hbk

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注記

Includes bibliographical references and index

Summary: The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series features six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's

収録内容

  • Introduction; Tom Watson
  • 1. The Arab States of the Gulf; Badran A. Badran
  • 2. Botswana, Zambia and Zimbabwe; Ray Mawerera
  • 3. Egypt; Khayrat Ayyad and Ahmed Farouk
  • 4. Israel; Clila Magen
  • 5. Kenya; Dane Kiambi
  • 6. The Kingdom of Saudi Arabia; Nawaf Abdelhay-Altamimi
  • 7. Nigeria; Ismail Adegboyega Ibraheem
  • 8. South Africa; Chris Skinner and Dalien Rene Benecke
  • 9. Turkey; Melike Aktas Yamanoglu, B. Pinar Ozdemir and G. Senem Gentrk Hizal
  • 10. Uganda; Barbra Natifu

内容説明・目次

内容説明

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.

目次

  • Introduction
  • Tom Watson 1. The Arabian States of the Gulf
  • Badran A. Badran 2. Botswana, Zambia and Zimbabwe
  • Ray Mawerera 3. Egypt
  • Khayrat Ayyad and Ahmed Farouk 4. Israel
  • Clila Magen 5. Kenya
  • Dane Kiambi 6. The Kingdom of Saudi Arabia
  • Nawaf Abdelhay-Altamimi 7. Nigeria
  • Ismail Adegboyega Ibraheem 8. South Africa
  • Chris Skinner and Dalien Rene Benecke 9. Turkey
  • Melike Akta? Yamano?lu, B. P?nar OEzdemir and G. Senem Gencturk H?zal 10. Uganda
  • Barbra Natifu

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