Popular culture : introductory perspectives
Author(s)
Bibliographic Information
Popular culture : introductory perspectives
Rowman & Littlefield, c2019
4th ed
- : pbk
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Note
Previous ed.: 2015
Includes bibliographical references (p. 357-370) and index
Description and Table of Contents
Description
For courses in popular culture, media and society, and sociology of the media.
Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. Danesi's text shows us how popular culture validates our common experiences and affects our daily lives.
The fourth edition of Popular Culture: Introductory Perspectives features a fully updated text with new material on celebrity in the digital age. Marcel Danesi delves into the social structures that have led to the emergence and spread of pop culture, showing how it validates our common experiences and offering a variety of perspectives on its many modes of delivery into our everyday lives. The text expands the illustration program and adds teaching ancillaries on an accompanying website.
Features of the Fourth Edition:
-The most accessible popular culture textbook on the market
-Helpfully organized by technology and medium
-Provides new material tracing pop culture from medieval performances and texts, to the role of opera and carnivals and circuses to our present media rich culture
-Adds new sections on nature of popularity and a new section on nano-celebrities
-Features 50 illustrations
-All new ancillary site with power points for instructor use
Table of Contents
Preface
1 What Is Pop Culture?
Defining Pop Culture
Origins and Spread
The Medieval Entertainments
Carnivals and Circuses
The Role of Opera
Pop Culture, Material Culture, and Technology
Features of Pop Culture
Studying Pop Culture
2 Explaining Pop Culture
Communications Models
Critical Theories
Psychological and Sociological Theories
Semiotic Approaches
Transgression Theories
The Nature of Popularity
Popularity in the Age of the Internet
3 The Business of Pop Culture
The Market for Pop Culture
The Pop Culture Industry
Fad Culture
Celebrity Culture
Nano-Celebrities
A Model
4 Popular Print Culture
Books
Newspapers
Magazines
Comics
The News Media and the Nature of Representation
5 Radio Culture
Radio Broadcasting
Radio Genres
The Radio Stage
The Importance of Radio in Pop Culture History
Radio and the Evolution of Contemporary Society and Politics
6 Pop Music
The Advent of Pop Music
Social Change
Dissent
Pop Music in the Internet Age
Music and the "Republic": Plato's View Revisited in the Internet Age
7 Cinema and Video
Motion Pictures
Postmodernism
The Blockbuster
Video Culture
Cinema in the Internet Age
The Age of "Netflix"
8 Television
Television Broadcasting
The Comedic and the Real
Television as a Social Text
Effects
TV in the Internet Age
Reality TV and the Evolution of "Pop Politics"
9 Advertising and Branding
Advertising
Ad Culture
Branding
Advertising in the Internet Age
10 Pop Language
Defining Pop Language
Slang
Spelling Style
Textspeak
The Language of Emoji
11 Online Pop Culture
Back to McLuhan
The Online Stage
Social Media Memes
YouTube
The Virtual Marketplace for Pop Culture
12 Forever Pop
The Show Must Go On
Pop Culture Spread
Pop Culture in the Global Village
Will Pop Culture Survive?
Exercises and Discussion Questions
Glossary
References and Further Reading
by "Nielsen BookData"
