Fundamentals of public relations and marketing communications in Canada
著者
書誌事項
Fundamentals of public relations and marketing communications in Canada
Pica Pica Press, an imprint of The University of Alberta Press, 2015
- : pbk
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
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注記
Glossary of key terms: p. 471-485
"Further reading" at end of each chapter
Includes index
内容説明・目次
内容説明
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application-and generously supplemented with examples and case studies-the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G.
MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
目次
Foreword
Acknowledgements
Introduction
UNIT ONE: THE ESSENTIALS
1 An Overview of Public Relations in Canada // Charles Pitts
2 A Brief History of Public Relations in Canada // Amy Thurlow and Anthony R. Yue
3 Communications and Marketing Law in Canada // Danielle Lemon and Charmane Sing
4 Ethics: Living Your Professional Values // Allison G. MacKenzie
5 Communications Theory and Application // Colin Babiuk
UNIT TWO: MARKETING
6 Marketing: An Overview // Ashleigh VanHouten
7 The Changing World of Marketing Communications // Marsha D'Angelo
8 Research Methods // David Scholz and Carolyne Van Der Meer
9 The Communications Plan // Ange Frymire Fleming
UNIT THREE: ELEMENTS OF PUBLIC RELATIONS AND
MARKETING COMMUNICATIONS
10 Writing for Public Relations // Sandra L. Braun
11 Advertising: A Primer for Public Relations // Cynthia Wrate
12 Proactive Media Relations // Mark Hunter LaVigne
13 Digital Communications // Jeff Scott
14 Government Relations // Sheridan McVean
15 Internal Communications // Wendy Campbell
16 Crisis Communications // John E.C. Cooper
Appendix A: Sample Communications Plan
Appendix B: Tips for Media Interviews
Glossary of Key Terms
Contributors
Index
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