A practical introduction to mixed methods for business & management

著者

書誌事項

A practical introduction to mixed methods for business & management

Pat Bazeley

Sage, 2019

  • : [hardcover]
  • : pbk

タイトル別名

A practical introduction to mixed methods for business and management

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注記

Includes bibliographical references (p. [111]-120) and index

内容説明・目次

内容説明

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout. The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results. Suitable for business and management students and researchers undertaking their own mixed methods research.

目次

Chapter 1: Foundations Chapter 2: Developing a Mixed Methods Study Chapter 3: Designing and Conducting a Mixed Methods Study Chapter 4: Analysing Mixed Methods Data Chapter 5: Bringing It All Together Glossary

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