Marketing management

Author(s)

• Iacobucci, Dawn

Bibliographic Information

Marketing management

Dawn Iacobucci

Cengage Learning, c2018

5th ed

Access to Electronic Resource 1 items

• Marketing management

  c2018.

  Maruzen eBook Library

Note

Includes index

Details

• NCID: BB27414399
• ISBN:
  • 9781337271127
• LCCN: 2016943749
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, MA
• Pages/Volumes: xii, 324 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management