Strategic fashion management : concepts, models and strategies for competitive advantage
Author(s)
Bibliographic Information
Strategic fashion management : concepts, models and strategies for competitive advantage
Routledge, 2018
- : pbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives.
The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices.
The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.
Table of Contents
Table of Contents
The Business Environment: Industry Dynamics And Value Drivers
Emerging Markets: A New Paradigm
Strategy: Creating And Capturing A Competitive Advantage
Creating Winning Business Models: Past, Present And Future
Brand Management: Leveraging The Fundamentals
Innovation Driven Growth: The Formula For Success
Mergers And Acquisitions: Deal Strategy, Execution And Integration
Management And Leadership: Approaches, Styles And Activities
Culture And Inclusion: Capabilities, Diversity And Action
Work-Life Harmony: Strategies For Successful Assimilation
The Future Of Fashion: A New Reality
by "Nielsen BookData"