The global business environment : challenges and responsibilities
著者
書誌事項
The global business environment : challenges and responsibilities
（Macmillan education）
Palgrave, 2017
4th ed
- : pbk
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
The new edition of this bestselling textbook provides a comprehensive introduction to the business environment, coherently integrating cross-disciplinary topics from sociology, politics and economics. Truly international in approach the book encourages students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. Thoroughly updated with topical discussion of both SMEs and large MNCs, a core principle remains the book's application to business. Enhanced by Janet Morrison's characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to support skills development, critical thinking and academic engagement.
Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, the book is also be suitable for International Business modules that aim to offer an introduction to the issues of global economics, in the context of other environments.
New to this Edition:
- Revised structure, framing different business environments before exploring the dynamics of competition, to better align with module outlines
- All new case study type specifically exploring the changing business environment
- Increased emphasis on SMEs and born-global organizations
目次
Introduction
PART 1: BUSINESS IN THE GLOBAL ENVIRONMENT
1. The business enterprise in focus
2. Globalization and the business environment
PART 2: FRAMING THE BUSINESS ENVIRONMENT
3. Culture and societies
4. The global economic environment
5. The political environment: State and business actors
6. The legal environment
PART 3: SHAPING INTERNATIONAL BUSINESS ACTIVITIES
7. International trade and globalization
8. Global finance
9. Technology and innovation
PART 4: CONFRONTING GLOBAL CHALLENGES
10. Ecology and climate change
11. Ethics and social responsibility
12. Challenges and responsibilities: Towards a new perspective.
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