Strategic management : concepts and cases : a competitive advantage approach
著者
書誌事項
Strategic management : concepts and cases : a competitive advantage approach
Pearson, c2017
16th ed., global ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
For courses in strategy.
A Practical, Skills-oriented Approach to Strategic Management
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
目次
1. Strategic Management Essentials
THE COHESION CASE: Nestle S.A, 2016
2. Outside-USA Strategic Planning
3. Ethics, Social Responsibility, and Sustainability
4. Types of Strategies
5. Vision and Mission Analysis
6. The Internal Audit
7. The External Audit
8. Strategy Generation and Selection
9. Strategy Implementation
10. Strategy Execution
11. Strategy Monitoring
Appendix Guidelines for Case Analysis
「Nielsen BookData」 より
