Business model innovation : concepts, analysis, and cases
著者
書誌事項
Business model innovation : concepts, analysis, and cases
Routledge, 2019
2nd ed
- : hbk
- : pbk
大学図書館所蔵 件 / 全9件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Previous ed.: 2014
Includes index
内容説明・目次
内容説明
Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy.
Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
目次
Part I: Intoduction
1. Intoduction to Business Model Innovation
Part II: Analytical Techniques
2. Business Model Frameworks
3. Business Valuation Techniques: A Strategic Management Approach
4. Breakeven Analysis in Strategy and the Margin-SalesRate Matrix (MSM)
5. Business Model Appraisal Frameworks
Part II: Core Concepts
6. Network Effects and Multisided Platforms
7. Crowdsourcing
8. Disruptive Innovations and Business Models
9. Complementary Assets: A Cornerstone of Profiting from Innovation
10. Long Tail Strategies in Business Models
Appendices
A. Strategy and Business Models
B. Types of Business Models
C. Glossary of Business Model Terms
D. Important Formulae
Part IV: Cases
1. Alibaba in 2018
2. Tinder: New CEO, New Reputation? Or Should You Swipe Left on Tinder?
3. Spotify: Now What?
4. Snapchat: Another Overvalued Tech Unicorn?
5. Pokemon Go: Way to Go?
6. SoFi (Social Finance Inc.)
7. Airbnb: Innovation in Hospitality
8. Pixar: Changing the Rules of the Game
「Nielsen BookData」 より
