Service marketing strategies for small and medium enterprises : emerging research and opportunities

著者

• Rahman, Muhammad Sabbir
• Zaman, Mahmud Habib
• Hossain, Md. Afnan

書誌事項

Service marketing strategies for small and medium enterprises : emerging research and opportunities

Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain

（Advances in business strategy and competitive advantage (ABSCA) book series）（Research insights）

Business Science Reference, an imprint of IGI Global, c2019

• : hardcover

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB27569726
• ISBN:
  • 9781522578918
• LCCN: 2018037404
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hershey, PA
• ページ数/冊数: xiv, 171 p.
• 大きさ: 27 cm
• 分類:
  • LCC : HD62.7
  • DC23 : 658.8/02
• 件名:
  • LCSH : Small business -- Customer services
  • LCSH : Small business marketing
  • LCSH : Customer services -- Marketing
• 親書誌ID:
  • BB16278390
  • BB26259519