Retailing management

書誌事項

Retailing management

Michael Levy, Barton A. Weitz, Dhruv Grewal

McGraw-Hill Education, c2019

10th ed

この図書・雑誌をさがす
注記

"This International student edition is for use outside of the U.S."--Cover

Includes bibliographical references and indexes

内容説明・目次

内容説明

Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry.

目次

SECTION I THE WORLD OF RETAILING 1 Introduction to the World of Retailing 2 Types of Retailers 3 Multichannel and Omnichannel Retailing 4 Customer Buying Behavior SECTION II RETAILING STRATEGY 5 Retail Market Strategy 6 Financial Strategy 7 Retail Locations 8 Retail Site Location 9 Information Systems and Supply Chain Management 10 Customer Relationship Management SECTION III MERCHANDISE MANAGEMENT 11 Managing the Merchandise Planning Process 12 Buying Merchandise 13 Retail Pricing 14 Retail Communication Mix SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT 15 Human Resources and Managing the Store 16 Store Layout, Design, and Visual Merchandising 17 Customer Service SECTION V CASES Cases Glossary Index

「Nielsen BookData」 より

詳細情報
  • NII書誌ID(NCID)
    BB27597120
  • ISBN
    • 9781260084764
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    New York
  • ページ数/冊数
    xxvi, 582 p.
  • 大きさ
    28 cm
  • 分類
  • 件名
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