Branded : branding in sport business

Author(s)

• Lee, Jason W.

Bibliographic Information

Branded : branding in sport business

edited by Jason W. Lee

Carolina Academic Press, c2018

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BB27601057
• ISBN:
  • 9781611630282
• LCCN: 2017007549
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Durham, N.C.
• Pages/Volumes: xix, 371 p.
• Size: 23 cm
• Classification:
  • LCC : GV716
  • DC23 : 338.4/7796
• Subject Headings:
  • LCSH : Sports -- United States -- Marketing
  • LCSH : Sports -- Economic aspects -- United States
  • LCSH : Branding (Marketing) -- United States
  • LCSH : Advertising -- Social aspects -- United States