Exploring marketing research

Author(s)

• Babin, Barry J.
• Zikmund, William G.

Bibliographic Information

Exploring marketing research

Barry J. Babin, William G. Zikmund

Cengage Learning, c2016

11th ed., [Student ed.]

Access to Electronic Resource 1 items

• Exploring marketing research

  c2016.

  Maruzen eBook Library

Note

ISBN for internet access cards: 9781305660618 (1305660617) ; 9781305263482 (1305263480)

Includes index

Details

• NCID: BB27641244
• ISBN:
  • 9781305263529
• LCCN: 2015931012
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxix, 622 p.
• Size: 29 cm.
• Attached Material: 2 internet access cards
• Classification:
  • DC23 : 658.83
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing research -- Computer network resources