Multimodal argumentation and rhetoric in media genres

Author(s)

Bibliographic Information

Multimodal argumentation and rhetoric in media genres

edited by Assimakis Tseronis, Charles Forceville

(Argumentation in context / editors Frans van Eemeren, Bart Garssen, v. 14)

John Benjamins, c2017

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Description and Table of Contents

Description

This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.

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Details

  • NCID
    BB27694706
  • ISBN
    • 9789027211316
  • Country Code
    ne
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Amsterdam
  • Pages/Volumes
    ix, 301 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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