Communication of politics : cross-cultural theory building in the practice of public relations and political marketing

著者

書誌事項

Communication of politics : cross-cultural theory building in the practice of public relations and political marketing

Bruce I. Newman, Dejan Verčič, editors

Haworth Political Press, c2002

  • pbk.

統一タイトル

Journal of political marketing

この図書・雑誌をさがす

注記

"Co-published simultaneously as Journal of political marketing, volume 1, numbers 2/3 2002."

Includes bibliographical references and index

収録内容

  • The merging of public relations and political marketing
  • Bruce I. Newman, Dejan Verčič
  • The material culture of US elections / Philip John Davies
  • News management and new managerialism / David Deacon, Wendy Monk
  • New Labour / Jon White, Leslie de Chernatony
  • Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman
  • The 2000 American presidential election / Dennis W. Johnson
  • Who pays the piper? / Phil Harris
  • Communicative diplomacy for the 3rd millennium / Kristina Plavšak
  • Models of voter behavior / Dejan Verčič, Iztok Verdnik
  • Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina
  • Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman

内容説明・目次

内容説明

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia. Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include: a critical assessment of strategies used in the 2000 United States Presidential election branding as a means of establishing party values and winning support the expanding roles of polls, focus groups and Internet-based research on elections the relationship between foreign affairs/diplomacy and media/public relations Quangos (Quasi-Autonomous Non-Governmental Organizations) and much more! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovativeand sometimes controversialuses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makerseven candidates.

目次

Editorial The Merging of Public Relations and Political Marketing Articles The Material Culture of US Elections: Artisanship, Entrepreneurship, Ephemera and Two Centuries of Trans-Atlantic Exchange News Management and New Managerialism: Quangos and Their Media Relations New Labour: A Study of the Creation, Development and Demise of a Political Brand Political Marketing Research in the 2000 U.S. Election The 2000 American Presidential Election: Lessons from the Closest Contest in American History Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public Affairs Communicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia? Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections Structural Models of Voter Behavior in the 2000 Polish Presidential Election Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election Index Reference Notes Included

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