Communication of politics : cross-cultural theory building in the practice of public relations and political marketing

Author(s)

Bibliographic Information

Communication of politics : cross-cultural theory building in the practice of public relations and political marketing

Bruce I. Newman, Dejan Verčič, editors

Haworth Political Press, c2002

  • pbk.

Uniform Title

Journal of political marketing

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Note

"Co-published simultaneously as Journal of political marketing, volume 1, numbers 2/3 2002."

Includes bibliographical references and index

Contents of Works

  • The merging of public relations and political marketing
  • Bruce I. Newman, Dejan Verčič
  • The material culture of US elections / Philip John Davies
  • News management and new managerialism / David Deacon, Wendy Monk
  • New Labour / Jon White, Leslie de Chernatony
  • Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman
  • The 2000 American presidential election / Dennis W. Johnson
  • Who pays the piper? / Phil Harris
  • Communicative diplomacy for the 3rd millennium / Kristina Plavšak
  • Models of voter behavior / Dejan Verčič, Iztok Verdnik
  • Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina
  • Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman

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