Experiential marketing : consumer behaviour, customer experience and the 7Es

著者

• Batat, Wided

書誌事項

Experiential marketing : consumer behaviour, customer experience and the 7Es

Wided Batat

Routledge, 2019

• : pbk

注記

Includes bibliographical references (p. [259]-272) and index

• NII書誌ID(NCID): BB27762340
• ISBN:
  • 9781138293151
  • 9781138293168
• LCCN: 2018025521
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Abingdon, Oxon
• ページ数/冊数: xxiv, 277 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415
  • DC23 : 658.8/342
• 件名:
  • LCSH : Marketing
  • LCSH : Consumer behavior
  • LCSH : Customer relations
  • LCSH : Relationship marketing