Business research methods
著者
書誌事項
Business research methods
Cengage Learning, c2019
2nd ed
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
目次
Part I: Introduction
1. Introducing Business Research
2. Developing Research Skills
3. Understanding Research Ethics
4. Understanding Research Philosophy
5. The Role of Theory
Part II: Beginning the Research Process
6. The Literature Review
7. Quantitative Research: An Introduction to Measurement
8. Qualitative Research: An Introduction
9. Research Methodology and Design
10. Understanding Populations and Sampling
11. Writing the Research Proposal
Part III: Data Gathering
12. Fieldwork
13. Using Observation
14. Using Interviews and Focus Groups
15. Surveys and Questionnaires
16. Attitude Measurement
Part IV: Dealing with Data
17. Managing Data and Introducing Data Analysis
18. Analysing Qualitative Data
19. Analysing Quantitative Data
20. Completing and Presenting the Research
「Nielsen BookData」 より