Congressional elections : campaigning at home and in Washington
著者
書誌事項
Congressional elections : campaigning at home and in Washington
Sage/CQ Press, c2016
7th ed
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
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  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
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  オランダ
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注記
Includes indexes
内容説明・目次
内容説明
Paul Herrnson combines top-notch research with real-world politics as he argues that successful candidates run two campaigns: one for votes, the other for resources. Using campaign finance data, original survey research, and hundreds of interviews with candidates and political insiders, Herrnson looks at how this dual strategy affects who wins and how it ultimately shapes the entire electoral system. The Seventh Edition considers the impact of the Internet and social media on campaigning; the growing influence of interest groups in the wake of the Supreme Court's Citizens United ruling; and the influence of new voting methods on candidate, party, and voter mobilization tactics.
目次
Chapter 1: The Strategic Context
The Candidate-Centered Campaign
The Institutional Framework
Political Culture
Campaign Technology
The Political Setting
Recent Congressional Elections
Summary
Chapter 2: Candidates and Nominations
Strategic Ambition
Passing the Primary Test
Nominations, Elections, and Representation
The Senate
Summary
Chapter 3: The Anatomy of a Campaign
Campaign Organizations
Campaign Budgets
Senate Campaigns
Summary
Chapter 4: The Parties Campaign
National Agenda Setting
The National, Congressional, and Senatorial Campaign Committees
Strategy, Decision Making, and Targeting
Campaign Contributions and Coordinated Expenditures
Campaign Services
Outside Campaigns
The Impact of Party Campaigning
Summary
Chapter 5: The Interests Campaign
Organizing for Electoral Influence
Strategy, Decision Making, and Targeting
PAC Contributions
Campaign Services
Outside Campaigns
The Impact of Interest Group Activity
Summary
Chapter 6: The Campaign for Resources
Inequalities in Resources
House Incumbents
House Challengers
Candidates for House Open Seats
Senate Campaigns
Single-Candidate Super PACs and 501(c) Organizations
Summary
Chapter 7: Campaign Strategy
Voting Behavior
Voters and Campaign Strategy
Gauging Public Opinion
Voter Targeting
The Message
Summary
Chapter 8: Campaign Communications
Television Advertising
Radio Advertising
Newspaper Advertising
Direct Mail and Newsletters
Telephone Calls
The Internet and Social Media
Free Media
Field Work
The Importance of Different Communications Techniques
Outside Campaigns
Summary
Chapter 9: Candidates, Campaigns, and Electoral Success
House Incumbent Campaigns
House Challenger Campaigns
House Open-Seat Campaigns
Senate Campaigns
Claiming Credit and Placing Blame
Summary
Chapter 10: Elections and Governance
The Permanent Campaign
A Decentralized Congress
Political Parties as Centralizing Agents
Responsiveness, Responsibility, and Public Policy
Summary
Chapter 11: Campaign Reform
The Case for Reform
Obstacles to Reform
Some Ideas for Reform
Summary
Notes
Notes Name Index
Index
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