Election campaigning in East and Southeast Asia : globalization of political marketing
著者
書誌事項
Election campaigning in East and Southeast Asia : globalization of political marketing
Routledge, 2017
- : pbk
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注記
Includes bibliographical references and index
"First published 2006 by Ashgate Publishing ... First issued in paperback 2017"--T.p. verso
内容説明・目次
内容説明
At the end of the last century, political marketing appeared to have become a global phenomenon with an increasing number of electoral campaigns resembling those of the United States. Comparative research has shown the existence of a so-called 'Americanization' of election campaign practices. This book examines the nature of electoral campaigns in East and Southeast Asia. Based on the analyses of developments in Japan, Taiwan, South Korea, Malaysia, and the Philippines, it examines whether there is an 'Asian style' of election campaigning. Contributing to the fields of media studies and comparative politics, the book offers an insight into the various changes in election campaigning that occurred in the East and Southeast Asia during the process of democratization and modernization. It sheds new light on the causes and consequences of the worldwide proliferation of US election campaigning and provides the academic world with previously unpublished material on the electoral strategies of Asian political parties.
目次
- Contents: Preface
- The globalization of political marketing: an introduction, Christian Schafferer
- Electoral campaigning in Japan, Christian Schafferer with Kawakami Kazuhisa
- Electoral campaigning in Taiwan, Christian Schafferer
- Electoral campaigning in Malaysia, Lim Hong Hai and Ong Kian Ming
- Electoral campaigning in the Philippines, Julio Teehankee
- Is there an Asian style of electoral campaigning?, Christian Schafferer
- Bibliography
- Index.
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