Amazon : how the world's most relentless retailer will continue to revolutionize commerce
著者
書誌事項
Amazon : how the world's most relentless retailer will continue to revolutionize commerce
Kogan Page, 2019
- : hardback
- : pbk
大学図書館所蔵 全13件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical notes and index
内容説明・目次
内容説明
What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further.
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities.
Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, investigates whether Amazon's stores can be as compelling as its online offering.
Exploring the ecommerce giant's strategies, Amazon offers unique insight into how innovations such voice technology, checkout-free stores and its Prime ecosystem, will fundamentally change the way consumers shop.
Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion on retail strategy and enterprise technology use in retail, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance - as stores of the future become less about transactions and more about experiences.
目次
- Chapter - 01: It's an Amazon world
- Chapter - 02: Why Amazon is not your average retailer - Introduction to retail strategy
- Chapter - 03: The Prime ecosystem - Redefining loyalty for today's modern shopper
- Chapter - 04: Retail apocalypse - Reality or myth?
- Chapter - 05: End of pure-play e-commerce - Amazon's transition to bricks and mortar retailing
- Chapter - 06: Amazon's grocery ambitions - Creating a platform to sell you everything else
- Chapter - 07: Amazon's Whole Foods Market - A brave new era
- Chapter - 08: A private label juggernaut - Here comes the squeeze
- Chapter - 09: Technology and frictionless retail
- Chapter - 10: AI and voice - The new retail frontier
- Chapter - 11: Store of the future - How digital automation will enrich the customer experience
- Chapter - 12: Store of the future - Shifting from transactional to experiential
- Chapter - 13: Retail fulfilment - Winning the customer over the final mile
- Chapter - 14: The last-mile infrastructure
- Chapter - 15: Conclusion - Peak Amazon?
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