Economic value and revenue management systems : an integrated business management model
著者
書誌事項
Economic value and revenue management systems : an integrated business management model
Palgrave Macmillan, c2019
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.
目次
1. Starting and Running a Business.- 2. Time in Entrepreneurship.- 3. Entrepreneurship, Business Cycle and Creation of Value.- 4. The Short-term Measurement of the Creation of Value: The Importance of Technical Efficiency.- 5. The Impact of Technical Inefficiency on Business Management.- 6. Revenue Management from a Business-economic Perspective.- 7. Revenue Management Systems Based on Dynamic Pricing.- 8. Revenue Management Systems Based on Capacity Allocation.- 9. The Measurement of Revenue Management Policies: RevPAR and Yield Rate.- 10. Economic Value and Revenue Management Systems: Case Studies.
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