Essentials of marketing : a marketing strategy planning approach

Author(s)

• Perreault, William D.
• Cannon, Joseph P., Ph. D.
• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Essentials of marketing : a marketing strategy planning approach

William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

McGraw-Hill Education, c2019

16th ed., international student ed

Note

"This international student edition is for use outside the U.S."--Cover

Includes bibliographical references and indexes

Details

• NCID: BB27897430
• ISBN:
  • 9781260092127
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxi, 736 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing