The library outreach casebook
Author(s)
Bibliographic Information
The library outreach casebook
Association of College and Research Libraries, a division of the American Library Association, 2018
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Note
Includes bibliographical references
Description and Table of Contents
Description
Library outreach can be tough: There’s no standard definition of outreach among libraries, and what it consists of differs from institution to institution. Some libraries focus on marketing and advertising services, while others concentrate on relationship building with their constituents. Some focus on fun events to coax people into their facility.
The cases in The Library Outreach Casebook provide creative and reproducible formats, ideas, and inspirations, from engaging social media to hosting performances to creating exhibits. Expert chapter authors take you from the beginning steps—determining which tools and resources you need for your outreach efforts—all the way through implementation of a variety of outreach initiatives, and every step in-between.
Divided into three sections—Starting Strategies, Programing and Event Planning, and Outreach to Select Populations—this casebook is designed for librarians working in all types of libraries to use as a tool to start or further their current outreach efforts. The Library Outreach Casebook provides readers with many different approaches, formats, and solutions that lead to successful outreach.
Table of Contents
Acknowledgments
Introduction
Section 1: Starting Strategies
Chapter 1. Planning and Organizing an Environmental Scan — Barbara S. Petersohn
Chapter 2. Smart Steps to Building Your Image — Brianna H. Marshall and Cameron Cook
Chapter 3. Build Your Own Outreach Technology Toolkit — Bonnie Lafazan and Jessica Kiebler
Chapter 4. Using Content Marketing to Reach Elusive Populations — Robin O’Hanlon and Gali Halevi
Chapter 5. Practical Website Usability Testing — Kathleen Phillips
Chapter 6. Actively Engaging with Patrons on Social Media — Kelley Cotter and Sara Baron
Chapter 7. Graphic Design on a Shoestring Budget — Natalie Currie and Susan Urban
Chapter 8. Strategy, Intentionality, and Impact: A Purchasing Plan for Library Promotional Swag — Zackary Chance Medlin, Stephanie J. Graves, and Sarah LeMire
Section 2: Programming and Event Planning
Chapter 9. Hosting a Library De-Stress Week — Kaela Casey and Laura M. Worden
Chapter 10. “Meet, Greet, and Eat” Outreach: Developing a Library Fair for Faculty and Staff — Marissa C. Ball, Barbara M. Sorondo, and Sarah J. Hammill
Chapter 11. Hosting a Game Night in an Academic Library — Jeffrey Henry
Chapter 12. “Take a Paws” with Therapy Dogs and Make it a Howling Success — Peggy A. Pritchard
Chapter 13. Student Performances in Found Spaces: Shakespeare in the Library — Natalie Lopez
Chapter 14. Prepare a Picture Perfect (wiki)Pedia Editing Party — Alena Principato and Rebecca B. Vargha
Chapter 15. Traveling Exhibitions as Catalysts for Community Engagement — Patricia Tuohy and Melanie Welch
Section 3: Outreach to Select Populations
Chapter 16. Libpocalypse: A Research Activity for First-Year Students — Jessica Long and Jennifer Hicks
Chapter 17. Library Outreach During Disability Awareness Month — Natalie Lopez
Chapter 18. Creating an Inclusive and Empowered Graduate and Professional Student Community Through the Library — Michael Courtney and Erika L. Jenns
Chapter 19. Copyright for Creators: Bridging Law and Practice — Carla-Mae Crookendale, Hillary Miller, and Sue Robinson
Chapter 20. Active Learning in Special Collections: A Student-Curated Physical Exhibit Project — Lindsay Schettler
About the Editors and Chapter Contributors
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