International business : competing in the global marketplace
著者
書誌事項
International business : competing in the global marketplace
（International student edition）
McGraw-Hill Education, c2019
12e
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注記
"This international student edition is for use outside of the U.S."--Cover
Includes bibliographical references and indexes
内容説明・目次
内容説明
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan State University) sets the standard, and is the proven choice for International Business. With the 12th edition, Hill and Hult continue to draw upon their experience to deliver a complete program that is: Relevant - Timely, Comprehensive Coverage or Theory; Practical - Focused on Practical Applications of Concepts; Integrated - Integrated Progression of Topics with Results-Driven Technology.
目次
Part 1: Introduction and OverviewChapter 1: Globalization
Part 2: National Differences
Chapter 2: National Differences in Political, Economic, and Legal Systems
Chapter 3: National Differences in Economic Development
Chapter 4: Differences in Culture
Chapter 5: Ethics, Corporate Social Responsibility, and Sustainability
Part 3: The Global Trade and Investment Environment
Chapter 6: International Trade Theory
Chapter 7: Government Policy and International Trade
Chapter 8: Foreign Direct Investment
Chapter 9: Regional Economic Integration
Part 4: The Global Monetary System
Chapter 10: The Foreign Exchange Market
Chapter 11: The International Monetary System
Chapter 12: The Global Capital Market
Part 5: The Strategy and Structure of International Business
Chapter 13: The Strategy of International Business
Chapter 14: The Organization of International Business
Chapter 15: Entry Strategy and Strategic Alliances
Part 6: International Business Functions
Chapter 16: Exporting, Importing, and Countertrade
Chapter 17: Global Production and Supply Chain Management
Chapter 18: Global Marketing and R&D
Chapter 19: Global Human Resource Management
Chapter 20: Accounting and Finance in the International Business
Part 7: Integrated Cases
Global Medical Tourism
Venezuela under Hugo Chavez and Beyond
Political and Economic Reform in Myanmar
Will China Continue to be a Growth Marketplace?
Lead in Toys and Drinking Water
Creating the World's Biggest Free Trade Zone
Sugar Subsides Drive Candy Makers Abroad
Volkswagen in Russia
The NAFTA Tomato Wars
Subaru's Sales Boom Thanks for the Weaker Yen
The IMF and Ukraine's Economics Crisis
The Global Financial Crisis and Its Aftermath: Declining Cross-Boarder Capital Flows
Ford's Global Platform Strategy
Phillips' Global Restructuring
General Motors and Chinese Joint Ventures
Exporting Desserts by a Hispanic Entrepreneur
Apple: The Best Supply Chains in the World?
Domino's Global Marketing
Siemens and Global Competitiveness
Microsoft and Its Foreign Cash Holdings
「Nielsen BookData」 より
