Principles and practice of marketing

Author(s)

• Jobber, David
• Ellis-Chadwick, Fiona

Bibliographic Information

Principles and practice of marketing

David Jobber and Fiona Ellis-Chadwick

McGraw-Hill Education, c2016

8th ed

Note

Previous edition: 2013

Includes bibliographical references and index

Details

• NCID: BB27992726
• ISBN:
  • 9780077174149
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxx, 813 p.
• Size: 27 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Europe -- Case studies