Social commerce : consumer behaviour in online environments
著者
書誌事項
Social commerce : consumer behaviour in online environments
Palgrave Macmillan, c2019
大学図書館所蔵 全8件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Other editors: Marta Blazquez, Claudia E. Henninger, Daniella Ryding
"This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG ... Cham, Switzerland"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
目次
- 1. The Historical Development of Social Commerce
- Nina Burklin, Claudia E. Henninger and Rosy Boardman.- 2. Social Media's Evolution in S-commerce
- Claudia E. Henninger, Nina Burklin and Christopher J. Parker.- 3. Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China
- Yao Yao, Rosy Boardman and Delia Vazquez.- 4. Personalised and Participative Branding through Fashion Blogging
- Jenny Cheung, Delia Vazquez and Tony Conway.- 5. Video Killed the Radio Star: A Review of Social Commerce Music Platforms in Facilitating Production Dissemination
- Neil Robinson, Crispin Dale and Alex Fenton.- 6. Exploring the Effects of Social Commerce on Consumers' Browsing Motivations and Purchase Intentions in the UK Fashion Industry
- Marta Blazquez, Tianran Zhang, Rosy Boardman and Claudia E. Henninger.- 7. Attitudes towards Brands' Facebook Pages across Different Age Groups
- Rosy Boardman.- 8. Unravelling a Mystery: Selling an Entrepreneurial Perspective through Instagram
- Claudia E. Henninger, Xiaaoli Zhao and Aurelie Le Normand.- 9. Capturing the Moment on Instagram: The Case of Successful Storytelling in Huawei's S-commerce Campaign
- Nina Burklin and Katharina Faber.- 10. The Influence of Electronic Word of Mouth (eWOM) on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia
- Abrar Al Sharif and Ruth Marciniak.- 11. eWOM: The Rise of the Opinion Leaders
- Shuang Zhou, Helen McCormick, Marta Blazquez and Liz Barnes.- 12. An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands
- Noreen Siddiqui, Mike Mannion and Ruth Marciniak.- 13. Effects of Beauty Vloggers' eWOM and Sponsored Advertising on Weibo
- Weifang Ding, Claudia E. Henninger, Marta Blazquez and Rosy Boardman.- 14. The Challenges and Future Opportunties of Social Commerce
- Courtney Chimes, Rosy Boardman and Claudia E. Henninger.
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