Attitude research at sea

著者

• Adler, Lee
• Crespi, Irving
• American Marketing Association. Committee on Attitude Research

書誌事項

Attitude research at sea

Lee Adler and Irving Crespi, editors

American Marketing Association, c1966

注記

Papers presented at a conference organized by the Attitude Research Committee of the American Marketing Association and held on board the S.S. Ocean Monarch on a cruise to Bermuda during January 1966

詳細情報

• NII書誌ID(NCID): BB28019800
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Chicago]
• ページ数/冊数: vi, 189 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HF5415.2
  • DC : 658.83
• 件名:
  • LCSH : Marketing research
  • LCSH : Attitude (Psychology)
  • LCSH : Consumers