Effective marketing management : planning and control systems for making better and faster marketing decisions

Author(s)

• Ennis, F. Beaven
• Booz, Allen & Hamilton
• Association of National Advertisers

Bibliographic Information

Effective marketing management : planning and control systems for making better and faster marketing decisions

by F. Beaven Ennis

Association of National Advertisers, c1973

Note

Study conducted for A.N.A. by Booz, Allen & Hamilton, Inc

Details

• NCID: BB28020151
• LCCN: 73084844
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vi, 188 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management