Corporate social responsibility, public relations and community engagement : emerging perspectives from Southeast Asia

著者

• Sison, Marianne D.
• Panol, Zeny Sarabia-

書誌事項

Corporate social responsibility, public relations and community engagement : emerging perspectives from Southeast Asia

Marianne D. Sison and Zeny Sarabia-Panol

（Routledge new directions in public relations and communication research）

Routledge, 2019

• : hbk

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries-Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam-the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

目次

1. Introduction: Exploring the Connections. 2. Beyond Nation Building: CSR and Sustainability in Indonesia. 3. CSR/PR Discourse as Advocacy and Aspirational Talk in Malaysia. 4. CSR as Social Development in Postcolonial Philippines. 5. Singapore's Strategic Social Enterprise and Inclusive CSR. 6. Sustainable Community Development and Risk Mitigation in Thailand. 7. Blurring CSR/PR Boundaries: Transactional Approaches in Vietnam. 8. Conclusion: Connecting the Narratives

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB28035206
• ISBN:
  • 9781138838123
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xii, 188 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 658.408
• 件名:
  • LCSH : Social responsibility of business -- Southeast Asia
  • LCSH : Public relations -- Southeast Asia
  • LCSH : Community development -- Southeast Asia
• 親書誌ID:
  • BB14707496