Social marketing : behavior change for social good

Author(s)

• Lee, Nancy R.
• Kotler, Philip

Bibliographic Information

Social marketing : behavior change for social good

Nancy R. Lee, Philip Kotler

SAGE, c2020

6th ed., international student ed

• : pbk

Note

"Not for sale in the United States & Canada"--Cover

Includes bibliographical references (p. R1-R25) and index

Details

• NCID: BB28057639
• ISBN:
  • 9781544371863
• LCCN: 2018040810
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxiii, 486, 12, 17, 3, 10, 10, 6, 2, 25, 24 p.
• Size: 25 cm
• Classification:
  • LCC : HF5414
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Social marketing
  • LCSH : Behavior modification