Social marketing : behavior change for social good

Author(s)

Bibliographic Information

Social marketing : behavior change for social good

Nancy R. Lee, Philip Kotler

SAGE, c2020

6th ed

  • : pbk

Available at  / 3 libraries

Search this Book/Journal

Note

Includes bibliographical references (p. R1-R25) and index

Description and Table of Contents

Description

Revised edition of the authors' Social marketing, [2016]

by "Nielsen BookData"

Details

  • NCID
    BB28129172
  • ISBN
    • 9781544351490
  • LCCN
    2018040810
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Los Angeles
  • Pages/Volumes
    xxiii, 486, 12, 17, 3, 10, 10,F6, 2, 25, 24 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
Page Top