Marketing : the core

Author(s)

• Kerin, Roger A.
• Hartley, Steven W.

Bibliographic Information

Marketing : the core

Roger A. Kerin, Steven W. Hartley

McGraw-Hill Education, c2018

7th ed

Note

Includes indexes

Details

• NCID: BB2814240X
• ISBN:
  • 9781259712364
• LCCN: 2016045002
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xli, 562 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing