Finding new ways to engage and satisfy global customers : proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
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Finding new ways to engage and satisfy global customers : proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
（Developments in marketing science : proceedings of the Academy of Marketing Science）
Springer, c2019
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"June 27-29, 2018 Universidade Lusiada-Norte Porto, Portugal"--P. v
Includes bibliographical references