Handbook of research methods in consumer psychology

Author(s)

• Kardes, Frank R.
• Herr, Paul M.
• Schwarz, Norbert

Bibliographic Information

Handbook of research methods in consumer psychology

edited by Frank R. Kardes, Paul M. Herr, and Nobert [i.e. Norbert] Schwarz

Routledge, 2019

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB28190730
• ISBN:
  • 9780815352938
• LCCN: 2018051596
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 527 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 658.8/342
• Subject Headings:
  • LCSH : Consumers -- Psychology
  • LCSH : Consumer behavior