Global sport business : managing resources and opportunities
著者
書誌事項
Global sport business : managing resources and opportunities
(World Association for Sport Management series, 4)
Routledge, 2019
- : hbk
大学図書館所蔵 全7件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to success.
Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources, and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts.
This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management.
目次
Part I: Global Perspectives, 1. Managing Resources and Opportunities in Globalized Sport Business, Part II: Managing Resources, 2. Role of State Funding in Participation of Croatian Athletes at Major Sports Events, 3. Developing a Demand Model to Estimate Attendance at an Individual NBA Game from Related-Game Attributes, 4. Sport and Physical Activity Human Resources in Spain: A Managerial Perspective, 5. Relationships between Standard Sports Facilities and Elite Sport Development in Taekwondo, 6. Public Relations Network, Absorptive Capacity and Achievement Level of Traditional Soccer Schools, 7. Soccer Feasibility Study: Assessment, Value, and Demand - A Traditional Approach, 8. A Resource-Based View of Bayi Fubang Rockets, Part III: Managing Opportunities, 9. Managing the Business of Soccer: A Conceptual Framework, 10. A Symbiosis Analysis of Stakeholder Relationships in the Chinese Professional Football League, 11. Customer Loyalty in Fitness Centers: Differences Among Baby Boomers and Generations X, Y, and Z, 12. Analyzing the Marketing Situation of the Chinese Table Tennis Super League, 13. Examining the Limits and Opportunities of Innovations in Sport Management Practice, 14. Conceptual Distinctions in General and Local Sponsorship Objectives: A Qualitative Inquiry, 15. ISO 20121 & U-Theory: A New Way to Manage Sporting Events
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