Customer relationship management : concepts and technologies

Author(s)

• Buttle, Francis
• Maklan, Stan

Bibliographic Information

Customer relationship management : concepts and technologies

Francis Buttle and Stan Maklan

Routledge, 2019

4th ed

• : hbk

Note

Previous ed.: 2015

Includes bibliographical references and index

Details

• NCID: BB28251915
• ISBN:
  • 9781138498266
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxiii, 444 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.5
  • DC23 : 658.8/12
• Subject Headings:
  • LCSH : Customer relations -- Management