An introduction to the business of tourism
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An introduction to the business of tourism
（Sage texts）
SAGE, 2017
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Includes bibliographical references and index
内容説明・目次
内容説明
This textbook offers a lucid understanding of the business of tourism and helps students gain professional and entrepreneurial insights.
An outcome of years of experience and practice, An Introduction to the Business of Tourism offers a fresh perspective of the skill-oriented, knowledge-based and multi-disciplinary arena of the tourism business. It presents a balanced mix of the basic principles and concepts, their application and policy implications as well as the business realities and operational aspects of the tourism industry.
Divided into four sections and spread across nineteen chapters, this textbook delves deep into Indian and international tourism experiences with numerous integrated case studies and examples.
Key Features:
* Special emphasis on recent business aspects of tourism from local and global perspectives
* Over 45 case studies to provide valuable insights into current business trends to strengthen the practical knowledge of students
* Each chapter has review questions and activities to support self-assessment.
* Book-end glossary of major concepts and terminologies to facilitate quick scan and easy understanding
目次
Acknowledgements
SECTION A: TOURISM-AN OVERVIEW
AN INTRODUCTION TO TOURISM
Preface
Introduction
The Complexity of Tourism
Tourism as a Global Phenomenon
Economic Significance of Tourism
Evolution of Tourism
Defining Tourism
Related Concepts
Types of Tourism
Tourist Typologies
Pros and Cons of Tourism
Conclusion
CHAPTER 2 CONCEPTS AND TERMS
Introduction
Tourism Product and Industry
Goods and Services
Components of Tourism Industry
Stakeholders in Tourism
Tourism and Sustainability
Sustainable Tourism
Ecotourism
'Rural' Tourism
Special Interest Tourism
Agritourism or Agrotourism
Wine Tourism
Lighthouse Tourism
Cemetery Tourism
Avitourism
Photography Tourism
Trekking
Biking
Architecture Tourism
Military Tourism
Spa Tourism
Film Tourism
Responsible Tourism
Conclusion
CHAPTER 3 DEMAND AND SUPPLY IN TOURISM
Introduction
Why Study Tourism Demand?
Understanding Consumer Behaviour
Motivation
Maslow's Hierarchy of Human Needs
Tourism Demand
The Demand Curve
Elements of Tourism Demand
Factors Influencing Tourism Demand
Changes in Demand
Elasticity of Demand
Demand Forecasting
Tourism Supply/
Elements of the Supply
Market
Measurement of Tourism
Decision-making Process
Governments
Promotion
NGOs and Local Community
What to Measure?
Methods of Collection of Statistics
Limitations
Conclusion
CHAPTER 4 ORGANIZATIONS IN TOURISM AND CULTURE
Introduction
Role of International Organizations
United Nations World Tourism Organization
Functions of UNWTO
UNWTO and World Tourism Day
International Civil Aviation Organization
United Nations Educational, Scientific and Cultural Organization
Advisory Bodies
Industry or Sectoral Organizations
Sustainable Tourism for Eliminating Poverty Foundation
Conclusion
SECTION B: THE TOURISM BUSINESS
CHAPTER 5 DESTINATIONS
Introduction
Definition
Is the Golden Triangle One Destination or Three?
Components of a Destination
Types of Destinations
Core and Periphery Attractions
Seasonality
The Destination Life Cycle
Managing Destinations
Destination Management Organizations (DMOs)
The Indian Scenario
Regional Tourism Organizations and National Tourism Organizations
Destination Marketing
Impact of Tourism on Destinations
Conclusion
CHAPTER 6 ATTRACTIONS
Introduction
Definitions
Categories of Tourist Attractions
Management of Attractions
Elements of Successful Tourism Attractions
Visitor Management and Carrying Capacity
Funding Strategies
Entertainment Attractions
Events
Conclusion
CHAPTER 7 ACCOMMODATION
Introduction
Categories of Accommodation
Types of Accommodation
Organizational Structure and Functions in Hotels
Hotels in a Globalized World
Operating Models in Accommodation
The Accommodation Sector and the Economy
Employment Generation and Accommodation
Accommodation and Hospitality
Classification of Hotels
Alternatives to Hotels
Capsule/Pod hotels
Uncertainties in the Accommodation Sector
Taxation in the Accommodation Sector
Conclusion
CHAPTER 8 TRAVEL AND TOUR OPERATIONS
Introduction
The College Tour
The Tour Operator
Types of Tour Operators
Group Inclusive Tours and Free Independent Travel
The Tour Operation Process
Development of Tour Packages
Research
Field Visit
Negotiations and Contracting
Tour Costing and Pricing
Brochure Production and Distribution
Marketing
Destination Management Company (DMC)
Charter Operations
MICE Tourism
General Features
The Significance of MICE Market for Destinations
Exhibitions
Incentive Travel
The Travel Agency
What Does a Travel Agent Do?
Travel Management Company
The Travel Agent and the Tour Operator
Trends
Blurring of Lines
Electronic Intermediaries and E-Commerce
Conclusion
CHAPTER 9 TRANSPORTATION
Introduction
The Evolution of Transport
Aviation in Tourism
The Jet Age
Civil Aviation in India
Airports / Regulation of Civil Aviation
Civil Aviation Policy
Freedoms of the Air
Ministry of Civil Aviation
(MoCA)
Rail Transportation
Indian Railways
Road Transportation
Road Transport and Tourism in India
Water Transport
Cruise Tourism
Conclusion
CHAPTER 10 MARKETING
Introduction
Defining Marketing
Sales and Marketing
The Marketing Mix
The 7 Ps of Service Marketing
The Extended Ps Framework and Tourism
From 4 Ps to 4 Cs?
The Environment and Marketing
Market Research
Destination Marketing
The Destination As a Brand
Leisure Market
Business Travel Market
Role of Stakeholders in Marketing
Marketing and Promotion
Media and Public Relations
Conclusion
SECTION C: TOURISM IN INDIA
CHAPTER 11 TOURISM SECTOR IN INDIA
Introduction
History
India in International Tourism
Arrivals
Purpose of Visit
India as a Source Market
Domestic Tourism in India
Recognized Tourism
Industry Units
Hotels Sector
Hotel Classification System
Federalism and Tourism
Community Participation in Tourism
Local Governments and Tourism
Tourism Education
Prospects for Employment Generation
Outlook for Tourism
Conclusion
CHAPTER 12 CULTURAL HERITAGE OF INDIA
Introduction
Culture
Cultural Tourism
Heritage
World Heritage Lists
International Convention on Intangible Heritage
Heritage of India
World Heritage Sites in India
Archaeological Survey of India (ASI)
Tentative List
Heritage Assets and Tourism Development
Conservation, Tourism and the Community
Management of Cultural Heritage
Museums as Cultural Products
Handicrafts
Intangible Heritage of India
Dances of India
Representative List of the Intangible Cultural Heritage of Humanity
Visual Arts of India
Conclusion
CHAPTER 13 NATURAL HERITAGE OF INDIA
Introduction
India: A Land of Biodiversity
People within Protected Areas
Management of Protected Areas
Protected Areas and Wildlife Tourism
Nature Tourism: Boon or Bane?
Tiger-centric' Tourism
Management of Tourism in PAs
/ Strategy for Managing Tourism in Protected Areas
What Should Be Done?
Communities and Ecotourism
Nature-based Tourism
Diving in India
Conclusion
CHAPTER 14 TOURISM BUSINESS IN INDIA
Introduction
Hotel Industry
Major Hotel Chains
Hotels and Rooms Inventory
Beyond the Statistics
Distribution of Hotels
Trends in the Accommodation Industry
Hotels in Public Sector / Indian Innovations: Palaces
Heritage Hotels
The Travel and Tour Sector
Emerging Trends in Destination Management
Business Development
Looking to the Future
Domestic Tourism
MICE Tourism in India
The India Outbound Travel Market
Dubai: The Most Popular Destination
Reasons for Increase in Outbound Travel
Destination Marketing in India
Outlook for the Outbound Market
The New Attitude to Travel
The Evolving Role of the Tour Operator
Conclusion
CHAPTER 15 GOVERNMENT BODIES IN INDIAN TOURISM
Introduction
History of Policy Making in Tourism
Planned Tourism Development
What Is Planning?
Destination Planning
Planning and the Ministry of Tourism
Planning for Sensitive Destinations
National, State and Local Governments
Government and the Tourism Product
Ministry of Tourism
India Tourism Development Corporation (ITDC)
Tourism Education
State Governments and Tourism
Conclusion
SECTION D: TOWARDS THE FUTURE
CHAPTER 16 IMPACTS OF TOURISM
Introduction
Economic Impacts
Social Impacts
Environmental Impacts
Positive Impacts of Tourism
Conclusion
CHAPTER 17 SUSTAINABLE DEVELOPMENT OF TOURISM
Introduction
What Is Development?
Sustainable Development in Tourism
Charter for Sustainable Tourism
Agenda 21 for Travel & Tourism
Major Sustainable Tourism Initiatives
Protect Children Campaign
UNWTO World Tourism
Network on Child Protection
Responsible Tourism
Guiding Principles of Responsible Tourism
Kerala Declaration
CHAPTER 18 CLIMATE CHANGE AND TOURISM
Introduction
Weather
Climate
Climate Change
Tourism as a Contributor
Mitigation Measures
Transport
Accommodation
Tour Operation
The Role of Tourists
Destinations
Adaptation Measures
The UNDP Framework
Towards a Framework for Adaptation
Conclusion
CHAPTER 19 TOWARDS THE FUTURE
Introduction
ICT and E-business
Barriers to Adoption
The Digital Divide in Tourism
Social Media and Tourism
ICT and India
Demographic Shift
The Future of 'Family' Holidays
Accessibility in Tourism
Crises and Insecurity
Conclusion
Glossary
Index
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