Asian competitors : marketing for competitiveness in the age of digital consumers

Author(s)

• Kotler, Philip
• Kartajaya, Hermawan
• Hooi, Den Huan

Bibliographic Information

Asian competitors : marketing for competitiveness in the age of digital consumers

Philip Kotler, Hermawan Kartajaya, Hooi Den Huan

World Scientific, c2019

• : hardback
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB28259473
• ISBN:
  • 9789813275461
  • 9789813275997
• LCCN: 2018054782
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New Jersey
• Pages/Volumes: xvi, 325 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.12.A8
  • DC23 : 658.8/72095
• Subject Headings:
  • LCSH : Marketing -- Asia -- Case studies
  • LCSH : Internet marketing -- Asia -- Case studies